The Social Aspect of ESG: Some Insights on Why it is Important for Kenyan Firms

“As we celebrate Mazingira Day this October 10th, let’s take a moment to appreciate how Kenyan businesses are stepping up—not just for the planet, but for people too! 🌍💼

The rising tide of Environmental, Social, and Governance (ESG) standards shows that businesses are no longer just about profit—they’re about purpose. And the social aspect of ESG? It’s a game-changer! From fostering fair labor practices to standing up for human rights, embracing ESG’s social pillar isn’t just about feeling good—it’s about doing good. Want to build a brand that people trust? Improve employee welfare, promote diversity, and ensure fair pay—it’s a win-win

Gone are the days when Kenyan companies could simply focus on profits while ignoring their employees, communities, and suppliers. Today, businesses that embrace the social side of ESG reap benefits like stronger relationships, enhanced brand reputation, and long-term growth. So, why is this social pillar so crucial, and how can Kenyan firms start making a difference?

The social aspect of ESG is all about fair labor, human rights, and uplifting communities. It’s not just about looking good on paper or ticking off CSR checkboxes—it’s about building trust. When businesses prioritize social responsibility, they gain confidence from their customers, keep their employees happy, and attract investors looking for ethical and responsible companies.

Take diversity and inclusion, for example. Companies that actively promote fair pay, inclusive policies, and safe working environments are setting themselves apart in today’s competitive landscape. And in a world where people are paying more attention to how companies treat their staff and partners, these initiatives can take your brand to the next level.

So, how can your business put these principles into action? Here are some key areas to focus on:

Think beyond just salaries. Are your employees working in safe, healthy environments? Are mental health resources available to them? Providing these essentials ensures a stable, efficient workforce, and ultimately boosts productivity.

Are your supply chains ethical? From fair wages to safe working conditions, every step of your business process should align with human rights standards. This not only helps avoid legal risks but also earns you respect and loyalty.

As we reflect on Mazingira Day, let’s remember that sustainability goes hand in hand with social responsibility. Why not plant a tree to celebrate the day, or better yet, commit to improving your business’s social practices? And if you’re sharing this article, do it the eco-friendly way—copy and paste the link instead of printing it out! 🌱